Our old logo has lasted us a long time but it was in definite need for a revamp. When we were coming close to our 35th year in business it was obvious that our customers were with us because of high standards and skilled workmanship and not our logo.
We wanted a logo and brand to better represents us. We want to keep our current loyal customers but also expand into other growth areas, get involved with more larger contracts throughout the UK, expand our business specifically in Edinburgh and London.
We teamed up with Fearless Creative that are based in Edinburgh to go through the whole branding process. Very interesting, thought provoking and worthwhile. They presented us with various design concepts that better portrait us and our vision for the future. All the design concepts were excellent and very hard to choose from but we definitely made the right decision for the future identity for Feeney Electrical.